Kestrel Tellevate News
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Get to know our KTL team! This month, we are catching up with KTL Marketing Director Stacey Pisani. Stacey has over 20 years of experience working as a communications professional exclusively in the areas of environmental, health & safety (EHS); food safety; and renewable energy. She has developed a comprehensive understanding of this subject matter that allows her to effectively add value to projects and turn technical information into meaningful content. She is based in our Madison, WI headquarters.
Tell us a little bit about your background—what are your areas of expertise?
I am originally from the Madison area and graduated from the University of Wisconsin-Eau Claire with a degree in communications and a minor in technical writing. While I do not have an environmental background, one of my first jobs after college was working for RMT, an environmental consulting firm. I found my niche and have remained in this industry for over 20 years.
I joined KTL in 2013 and currently serve as the company’s Marketing Director. My communications and marketing expertise spans all facets of internal and external marketing and communications, including executive communications, brand management, public relations, website design/management, digital marketing, social media, newsletter development, change communications, promotional campaigns, and copywriting/editing for various media. I also am heavily involved in developing proposals and working on a variety of training, reports, and deliverables for many of KTL’s clients.
What types of clients do you work with?
While a large portion of my time is spent working with KTL staff on marketing initiatives to grow KTL’s brand recognition and client base, I am fortunate to also work on projects for many of our clients in the areas of both EHS and food safety. This ranges from developing content for client publications, to writing procedures and policies, to creating training content, to reviewing various types of reports to ensure quality end products. I don’t interface with clients directly too often but enjoy those opportunities when I do!
What would you say is a highlight of your job?
I spend a good portion of my days writing, reviewing, and editing—all things I love to do. I enjoy the challenge of figuring out how to communicate most effectively some very technical and/or critical information. I am continually learning new things in my job, which is great after 20 years. And I get to work with most KTL staff on some level—I truly enjoy being able to interact with everyone in the office and in our remote locations.
What do you like to do in your free time?
My husband and I have two daughters who fill our calendar with lots of running around to gymnastics and dance. They keep us entertained! But when we aren’t in the car or at some sort of competition, I really enjoy working out, reading, theater, cooking/baking.
Read Stacey’s full bio.